IAPI Advertising Effectiveness Awards 2008 Judging Chairman Prof. Tony Meenaghan

Smurfit Graduate Business School UCD
Professor Tony Meenaghan specialises in Marketing and Marketing Communications at the Graduate college of Business in UCD and is the author/editor of numerous books. He has been published in major international journals such as the International Journal of Advertising, the Journal of Advertising Research and the Sloan Management Review. He has been involved in the IAPI Advertising Effectiveness Awards since their inception in 1996.

Scott Cromer

Strategic Planning Director, W + K Portland
Scott graduated from the University of Michigan with a BA in psychology. He spent three years working at a residential hospital for conduct-disordered teens, and later spent two years as a doctoral student in a clinical child psychology program. Scott also lived in Guatemala for a year, working as an assistant to a Mayan archaeologist, before he realised that the advertising world is truly the best place in which to study human psychology. He worked for four years at Leo Burnett in Chicago, where he led planning on brands such as Altoids, Nintendo, Kellogg's and Beck's. Scott joined W+K Portland in the fall of 2004. He has led planning on everything from Nike to Coca-Cola to EA SPORTS. Scott was recently named Planning Director of the WK Portland office.

Michael Carraher

Association of Advertisers in Ireland
A graduate of UCD, Michael started his career with Unilever Ireland. In 1984 he joined Diageo and successfully managed the Smithwicks and Budweiser brands for over seventeen years. Michael became Chief Executive of the Associations of Advertisers in Ireland in 2001.

Karen Hand

Curly Enterprises
Karen's career started as a brand manager for P&G and Max Factor, before she moved agency-side planning for IBM and Unilever Europe. She joined BBH as Board Planner to work on the Phileas Fog, Heineken and Polaroid accounts. Returning to Ireland in 1998 she set up the planning consultancy 'Curly Enterprises' whose clients now include Ogilvy, Mother, Lowes, BBH, Tesco, Diageo and Cadbury.

Michael O'Shea

Google Ireland
As Director of Google EMEA Inside Sales, Michael manages a Google division responsible for new business acquisition through evangelising the business community to the benefits of Google's products and services. Based in Dublin, Inside Sales employs sales professionals from many countries and cultures and is a key growth engine for Google. The group covers sales of AdWords, Display Ads and AdSense.

Michael joined Google in February 2006 from CIT, where he was European Sales Director for Dell Financial Services (DFS). Prior to DFS he was ten years with Dell Inc, and was responsible for setting up Dell's UK Consumer Sales Division, as well as Benelux Home & Small Business Division.

Michael holds an honours degree in Business Studies from University of Ulster and a diploma in Electronic Engineering from CIT, Cork.

Tim Healy

Mercator
Tim Healy has worked in advertising and marketing research for over 25 years and is a graduate member of the Marketing Institute of Ireland. Having formed Mercator Marketing Research in 1996 he now specialises in qualitative research, working in Ireland and the UK with a wide variety of national and multi-national clients.