How To Enter

The IAPI AdFx Awards are open to IAPI members and clients of member agencies only.

You must register before May 28th 2010 before you can fill out an entry form. Enter the required information, and then press "Submit". You will automatically be sent a login and password to access your online entry page alongside full details of the online entry procedure. Only one registration per agency is required.

Advertising effectiveness is becoming more integrated between all agencies and IAPI encourages agencies to work together to submit a joint entry on behalf of their client, and to make sure that other member agencies that contributed to the entering campaign are credited. Writing an IAPI Advertising Effectiveness Awards paper can be demanding and it is for this reason that we award any wins to the credited agencies, and not to other agencies that may have been involved in the past.

Submission into the Awards is by a written case study. You must adhere to the entry template where a word count of 3,000 is given (excluding appendices/titles/footnotes/and any wording in figures or graphs provided.) which can be found in the Guide to Entering. Your completed submission for judging must be uploaded to the site as a pdf, with a second case sensitive entry for publishing. In addition to this no more than 10 pieces of creative work must accompany your entry.  All graphs etc for the published entry should be put on a disc as stated below.

Entry Template headings & Word Count:
Lead Agency: This is deemed to be the agency that is entering.
Agency to be credited: This is the Creative/Digital and/or media agency that helped write your entry.
Title of entry
Agency:
Campaign ran from _____ to _______
Total word count

Company Profile (100 words)

Introduction & Background (300 words)

Marketing Objectives (400 words)

The Task (400 words)

The Strategy (400 words)

The Idea & Communication Activity (700words)

The Results (400 words)

Impact on Behavourial Attitude & Payback ( 400 words)

Summary

Entries should detail the effect of any marketing communications activity that has taken place. Your communications can be a mixture of mediums including Advertising, DM, PR and sales promotion. Entries should illustrate the effect that communication achieved over other activities such as pricing as an example.

You will also need to send the following items to Aisling Conlon, AdFx Awards, 8 Upper Fitzwilliam Street by noon 12th August 2010:

1 x CD-ROM clearly labeled with at least one visual example of each media used in eps AND jpeg or tiff files to be provided at 300dpi in A4 size in CMYK. Each example must be clearly labeled: Brand, Media. For press and PR purposes.

1 x CD-ROM clearly labeled with all agency logo(s) in eps & jpeg format in colour and black and white, as well as the client company logo(s) in eps & jpeg format in colour and black and white.

1 x BETA SP copy of a tape with versions of any TV ads. 

A step by step guide to using the uploading system is available for download at the bottom of this page.

The IAPI Advertising Effectiveness Awards 2010 Book

IAPI will be publishing a special commemorative book celebrating the awards containing winning briefs and examples of creative. The 2008 book is available from IAPI now. Please note that case sensitive information will not be published and you will be required to submit a second version of your entry without any information that you wish to remain private.

IAPI, 8 Upper Fitzwilliam Street, Dublin 2, Ireland. Tel: 01 676 5991