The Judging Process
The panel of judges will evaluate the submissions and award the prizes. The Key criteria for an award win are a great strategic idea, an impactful creative execution, the link between the two and how this was implemented in the strategic plan.Round One of judging will shortlist entries. Here judges evaluate all elements of an entry, written case and creative executions, on a stand alone basis without comparison to others in the category. It is 80% based on effectiveness and evidence of results which shows beyond reasonable doubt the effectiveness of the choice/s made and use of commercial communication, and 20% on creative work.
Round Two is carried out by a round table discussion with all judges present. Finalists are judged against other finalists from the short list within their category. Like round one all elements of the case are reviewed and scored. There is Gold, Silver and Bronze Awards available in each of the categories. The gold awards, if made, are then eligible for the Grand Prix Award for best overall campaign.
The jury is not obliged to make any award if it agrees that the standard of entries is not sufficiently high.
Awarding the Gran Prix; all gold winners are reviewed by the judges and a winner will be selected via discussion and consensus.
IAPI have put together a guide on How to write a winning entry which should you use at all times. As you write your entry here a few questions that you should keep it mind as this is what the judges look for when reading your entry.
- Is the case study clearly developed and does it make sense?
- Are all the stated objectives covered in the strategy?
- How good and comprehensive is the evidence supporting the claims made in the entry?
- How well argued is the Advertising effect?
- Are other Market factors that you are aware of isolated and accounted for?
- Does the case study seem realistic?
- How well does the case study read?
- Is it concise and to the point?
- Is there a link between the creative and strategy?
- Is this great creative?