Introduction

The IAPI ADFX Awards (also known as the Advertising Effectiveness awards) honour the most effective advertising campaigns that appeared in both the Irish and International markets and where the media ran between the 30th June, 2008 and 31st March, 2010. The IAPI Advertising Effectiveness Awards were launched by The Institute of Advertising Practitioners in Ireland (IAPI) in 1996, to acknowledge and reward the significant contribution its members' advertising campaigns make to business success in Ireland.

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Guest Speaker

Our Guest Speaker at the IAPI Advertising Effectiveness Awards 2008 was Sir Salman Rushdie who began his career as an advertising copywriter. His career as a copywriter included working at Sharp McManus Ltd, then Ogilvy & Mather, then Ayer Barker Hegemann, on and off between 1970 and 1981.

The campaigns that he worked on include Save & Prosper Unit Trusts, Top Cat and Top Dog (Spillers), Coty perfumes and cosmetics, The Daily Mirror, Clairol [Nice 'N' Easy, Loving Care], Rowntrees Chocolates [Aero], Milk Marketing Board [Fresh Cream Cakes], Air Canada, United States Travel Service, and many others.

His most famous campaigns include the "Naughty But Nice" campaign for fresh cream cakes and the "Adorabubble" campaign for Aero.

Roll of Honour

The Roll of Honour has been updated
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The IAPI Advertising Effectiveness Awards were developed by IAPI to be its flagship industry award. It is considered by the industry to be the ultimate Irish advertising accolade and is open to all IAPI members. The Advertising Effectiveness Awards are based on proven impact on behavourial attitude and promote the role of advertising as an effective and efficient use in the marketing process. The Key criteria for an award win are a great strategic idea, an impactful creative execution, the link between the two and how this was implemented in the plan.