How To Enter
The IAPI Advertising Effectiveness Awards are open to IAPI members only. Joint entries will also be accepted (ie a creative agency that has created a successful campaign would be the primary author of the effectiveness case, while a media effectiveness case would be submitted by the key agency concerned). However, with the changes that have taken place in the Irish industry, advertising effectiveness is becoming more integrated between both agencies. Agencies should work together to submit a joint entry on behalf of their client, and they should make sure that they credit the other agencies that contributed to the paper if the prior is not the case.
Entries should detail the effect of any marketing communications activity that has taken place. Your communications can be a mixture of mediums including advertising, DM, PR and sales promotion. Entries should illustrate the effect that communication achieved over other activities such as pricing.
Writing an IAPI Advertising Effectiveness Awards paper can be demanding and it is for this reason that we award any wins to the author agency, and not to other agencies that may have been involved in the past. (This does not apply in the case of a joint agency entry)
Entry Fees
Single Entry: €600 incl VAT
Two or three entries: Cost per entry €550 incl VAT
Four or more entries: Cost per entry €480 Incl VAT
Deadline
Entries for the IAPI Advertising Effectiveness Awards 2010 must be uploaded to this site no later than 12pm Thursday 17th June and will only be accepted when accompanied by full online payment. No extension will be give after this date as the site will close for entries.
IAPI Advertising Effectiveness Awards Online Mentoring Programme
In a change to 2006, we will be operating the mentoring process online to all agencies intending to submit entries to the 2010 Awards. The mentors will offer guidance and advise on how to best prepare your entry. Email awardsmentoring@iapi.com in order to sign up for a mentor.
The IAPI Advertising Effectiveness Awards 2008 Book
IAPI will be publishing a special commemorative book celebrating the awards. All winners are profiled. The 2008 book is available from IAPI now.
Please note that case sensitive information will not be published and you will be required to submit a second version of your entry without any information that you wish to remain private.
