Archive
The IAPI Advertising Effectiveness Awards have been running since 1996, ADFX 2008 being its seventh incarnation. Winning case histories from previous years are available in this archive. Follow the relevant link to go directly to the page of interest.
| CATEGORY | CLIENT | AGENCY | AWARD |
|---|---|---|---|
| FMCG | Donegal Catch nets spetacular profit | irish International BBDO | Gold |
| Never give up- How powerade adopted a new "never give up" spirit to become Ireland's fastest growing sports drink brand. | McCann Erickson | Silver | |
| Eurosaver - Hold me now | Cawley Nea TBWA | Silver | |
| Pharmaceutical | Bristol Myers Squibb | Owens DDB | Bronze |
| Corporate, Finance & Services | Idependence Day for Irish Life | Chemistry | Gold |
| Overcoming consumer inertia for Halifax | Publicis QMP | Silver | |
| Hyping the Hippo for Ulster Bank | Ogilvy & Mather | Bronze | |
| EBS Investment account | Young Euro RSCG | Bronze | |
| IT, Telecommunications & Digital | We are One for O2 | Mediavest & Brando | Silver |
| Leisure, Media & Entertainment | National lottery millionaire raffle | DDFH&B | Silver |
| Failte Ireland - Right here, Right now | DDFH&B | Bronze | |
| Alcohol Beverages | Making much loved advertising more effective for Carlsberg | Irish International BBDO | Silver |
| Changing the course of a superbrand for Guinness | Irish International BBDO | Silver | |
| Public services & Social welfare | Power of One | Cawley Nea\ TBWA & OMD | Gold |
| The longer term effects of seatbelt advertising | Lyle Bailie | Silver | |
| It's no accident farming fatalities were reduced | Rothco & Clear blue water | Bronze | |
| New Launch | Power of One | Cawley Nea\ TBWA & OMD | Gold |
| We are One for O2 | Mediavest & Brando | Silver | |
| National lottery millionaire raffle launch | DDFH&B | Bronze | |
| Long Term | Donegal catch nets a spectacular profit | Irish International BBDO | Gold |
| Leading from gun to tape. How Lucozade sport created a category and kept on growing despite ever fiercer competition. | Ogilvy & Mather | Silver | |
| Longer term effects of seatbelt advertising | Lyle Bailie | Bronze | |
| Grand Prix | Donegal Catch nets spectacular profit | Irish International BBDO |
| CATEGORY | CLIENT | AGENCY | AWARD |
|---|---|---|---|
| Grand Prix Award | Bulmers/Magners | Young Euro RSCG | Black |
| 1: New Product Launch | Rabo Direct | Gold | |
| Campbells Soupful | Young Euro RSCG | Silver | |
| Dyson | GT Media | Silver | |
| Amstel | DDFH&B | Bronze | |
| McDonald's People | CawleyNea/TBWA | Bronze | |
| 2: New Campaigns - Existing Products | Bulmers/Magners | Young Euro RSCG | Gold |
| Bachelors Beans | Cawley Nea/TBWA | Silver | |
| Meteor | Publicis QMP | Silver | |
| Permanent TSB | RMG Target and Mindshare | Bronze | |
| McDonalds Eurosaver | Cawley Nea/TBWA | Bronze | |
| Fruice, Coca Cola bottlers Limited Ireland | Rothco | Bronze | |
| 3: Long Term Campaigns | Aer Lingus | Rothco | Gold |
| River Rock | Ogilvy & Mather | Gold | |
| DOE Drink Driving | Lyle Bailie | Silver | |
| Barrys Tea | Irish International BBDO | Silver | |
| Charlieville Cheese | Ogilvy & Mather | Bronze | |
| 4: International Campaigns | Magners | Young Euro RSCG | Gold |
| Tullamore Dew | McCann Erickson | Silver | |
| 5: Best Strategic Planning | Magners | Young Euro RSCG - Mark Nolan | Black |
| Deep River Rock | Ogilvy & Mather - Sharon Fitzpatrick | Black | |
| 6: Integrated Winner | McDonald's People | Young Euro RSCG - Mark Nolan | Black |
| 7: Judge's Special Award | Alzheimers | McCann Erickson | Gold |
| CATEGORY | CLIENT | AGENCY | AWARD |
|---|---|---|---|
| Grand Prix Award | C&C 'Club Energise Sport' | Cawley Nea/TBWA | |
| 6: Integrated Winner | C&C 'Club Energise Sport' | Cawley Nea/TBWA | Gold |
| Dept. of Environment 'Race Against Waste' | Lyle Bailie International | Silver | |
| Eircom 'Break Free' | McConnells | Silver | |
| 2: New Campaigns - Existing Products | Barnardos | Cawley Nea/TBWA | Silver |
| Heineken 'Green Energy' | McCann Erickson | Silver | |
| Seven Seas 'Active 55' | DDFH&B | Bronze | |
| NSC 'Penalty Points' | Lyle Bailie International | Bronze | |
| 3: Long Term Campaigns | C&C (Ireland) 'Mi-Wadi' | Cawley Nea/TBWA | Gold |
| IBTS 'Blood is Thicker than Water' | Irish International BBDO | Bronze | |
| Health Promotion Unit 'Nico' | QMP Publicis | Bronze |
| CATEGORY | CLIENT | AGENCY | AWARD |
|---|---|---|---|
| Grand Prix Award | NSC ' Damage' Seatbelts | McCann Erickson Belfast (now Lyle Bailie) | |
| 1: New Product Launch | Pfizer 'Benylin' | Bates Ireland (now Hunter Red Cell) | Gold |
| Coca-Cola Ireland 'Sprite' | McCann Erickson | Silver | |
| RTE Sales | Chemistry | Bronze | |
| 2: New Campaigns - Existing Products | NSC 'Shame' Anti Drink Driving | McCann Erickson Belfast (now Lyle Bailie) | Gold |
| NSC ' Damage' Seatbelts | McCann Erickson Belfast (now Lyle Bailie) | Gold | |
| Irish Defence Forces 'Recruitment' | Cawley Nea | Silver | |
| Kellogg's 'Nutri-Grain' | McConnells & Mindshare | Bronze | |
| 3: Long Term Campaigns | Irish Distillers 'Jameson' | McConnells | Silver |
| Bank of Ireland 'GAA Sponsorship' | McCann Erickson | Bronze |
| CATEGORY | CLIENT | AGENCY | AWARD |
|---|---|---|---|
| Grand Prix Award | Showerings (Ireland) 'Bulmers' | Young Advertising (now Young Euro RSCG) | |
| 1: New Product Launch | Walkers | Irish International | Silver |
| Gibneys Ireland 'Smirnoff Ice' | DDFH&B | Bronze | |
| Lever Brothers 'Persil Tablets' | DDFH&B | Bronze | |
| 2: New Campaigns - Existing Products | NTL 'Recruitment' | McCann Erickson | Bronze |
| 3: Long Term Campaigns | Showerings (Ireland) 'Bulmers' | Young Advertising (now Young Euro RSCG) | Gold |
| Hibernian Insurance | Irish International | Gold | |
| Smithkline Beecham 'Ribena' | Grey Advertising (now Grey Helme) | Bronze |
| CATEGORY | CLIENT | AGENCY | AWARD |
|---|---|---|---|
| Grand Prix Award | C&C 'Club Orange' | Cawley Nea | |
| 1: New Product Launch | Laser Card Services | Irish International | Silver |
| Eircell 'Ready to Go' | Saatchi & Saatchi | Silver | |
| 2: New Campaigns - Existing Products | C&C 'Club Orange' | Cawley Nea | Gold |
| AIB 'Accelerator Car Finance' | McConnells | Silver | |
| C&C (Ireland) 'Mi-Wadi' | Cawley Nea | Bronze | |
| 3: Long Term Campaigns | Guinness Ireland 'Smitwicks' | McConnells | Gold |
| Automobile Association | Youngs (now Young Euro RSCG) | Silver |
| CATEGORY | CLIENT | AGENCY | AWARD |
|---|---|---|---|
| Grand Prix Award | The Sunday Independent | Irish International | |
| 1: New Product Launch | Guardian Direct | DDFH&B | Gold |
| Nutricia Ireland 'Cow & Gate' | The Birchall Company | Silver | |
| Dunkin' Donuts | McConnells | Bronze | |
| 2: New Campaigns - Existing Products | The Sunday Independent | Irish International | Gold |
| Jamont Ltd 'Kittensoft' | Bates Ireland (now Hunter Red Cell) | Silver | |
| Lyons Tea | Brindely Advertising | Bronze | |
| 3: Long Term Campaigns | Showerings (Ireland) 'Bulmers' | Youngs (now Young Euro RSCG) | Gold |
| Kraft Jacobs Suchard 'Maxwell House' | Wilson Hartnell (now Ogilvy & Mather) | Silver | |
| Lever Ireland 'Surf Relaunch' | McConnells | Bronze | |
| Special Jury Prize | Statoil Ireland | McConnells |
