History
The IAPI Advertising Effectiveness Awards were launched by The Institute of Advertising Practitioners in Ireland (IAPI) in 1996, to acknowledge and reward the significant contribution its members' advertising campaigns make to business success in Ireland. The IAPI Advertising Effectiveness Awards were developed by IAPI to be its flagship industry award. A win is based on an evaluation of advertising impact and subsequent value to the client, far beyond the aesthetic or creative, to acknowledge the complete advertising effort. As such, it is considered by industry to be the ultimate Irish advertising accolade.
Committee
Sean McCrave
IAPI
Aisling Conlon
IAPI
