The IAPI Advertising Effectiveness Awards (formerly known as the AdFx awards) honour the most effective advertising campaigns that appeared in both the Irish and International markets between 30th June, 2008 and 31st July, 2010. The Advertising Effectiveness Awards are based on proven return on investment and promote the role of advertising as an effective and efficient use in the marketing process. The IAPI Advertising Effectiveness Book 2008 is now available from the IAPI offices.
The winners list for 2008 is now available. Click Here to Download.
Guest Speaker
Our Guest Speaker at the IAPI Advertising Effectiveness Awards 2008 was Sir Salman Rushdie who began his career as an advertising copywriter. His career as a copywriter included working at Sharp McManus Ltd, then Ogilvy & Mather, then Ayer Barker Hegemann, on and off between 1970 and 1981.
The campaigns that he worked on include Save & Prosper Unit Trusts, Top Cat and Top Dog (Spillers), Coty perfumes and cosmetics, The Daily Mirror, Clairol [Nice 'N' Easy, Loving Care], Rowntrees Chocolates [Aero], Milk Marketing Board [Fresh Cream Cakes], Air Canada, United States Travel Service, and many others.
His most famous campaigns include the "Naughty But Nice" campaign for fresh cream cakes and the "Adorabubble" campaign for Aero.
