Clients view of
Some high profile clients give their views on advertising effectiveness and how they work with agencies.
Front and Centre
Orlaith Blaney, IAPI President & CEO, McCannBlue explains how and why IAPI is putting effectiveness front and centre.
The ADFX Awards
Bord Gais Theatre September 4th 2014
FMCG, Gold winner 2012
This is the story of how a group of passionate marketers reversed the decline of an Irish super-brand, Cadbury Dairy Milk. They regained lost share and delivered growth to the brand.
Public Service, Social Welfare & Education, Gold Winner 2012
A case study about how advertising was able to increase donations to Barnardos at a time when competition for both the public’s compassion and its purse were ever increasing.
The ADFX Awards are the Oscars of the advertising industry. They're held every two years. They reward campaigns that demonstrate they worked. Powerful case studies prove how advertising agencies contribute to business success.
In a world that is increasingly driven by short term effects, what are the implications for a brand's long term success? For the right answer, hear what Les Binet has to say.
How to enter
Your Step by Step Guide
The ADFX Awards are open to IAPI members and clients of member agencies only. The Campaign that the entry evaluates must have been published within two years of the date of submission.
Advertising drives economic growth
A report on advertising's impact on the Irish economy.Read More
Databank Case Studies
You can interrogate previous case studies entered into the ADFX Awards since 2010. Search the case studies by any of the 50 key terms & advertising effects listed here.Read More
ADFX Roll of Honour
Which agencies won the most ADFX awards over the years? These agencies are very good at what they do!Read More