The ADFX Awards acknowledge and reward the significant contribution IAPI agencies make to business success in Ireland. br> They are held every two years.
ADFX awards are Irish ad-land’s most rigorous & prestigious awards because they celebrate what advertising actually does: changes behaviour and builds the strongest businesses. They’re the ultimate acknowledgement of an agency’s contribution to their client’s commercial success.
This year campaigns should have appeared in both the Irish and/or International markets, where media ran between June 2012 and March 2014. Long term and short term projects are both viable for entry.
All queries related to ADFX should be emailed to Aisling Conlon - email@example.com
Roll of Honour Top 10
|Irish International BBDO||39|
|Ogilvy and Mather||15|
ADFX 2012 CASE STUDIES
The most successful businesses advertise. They know that advertising is an investment in market share and growth.
ADFX case studies provide a body of evidence proving a return on marketing communications investment has been delivered.
From the start, the aim of the awards is to:
- Show advertising really does work. You can measure its effects.
- Show those effects are financially worthwhile
- Raise the standard of evaluation
Missed the learning, don’t miss the insight!
ADFX 2014 launch
In a world that is increasingly driven by short term effects, what are the implications for a brand's long term success? For the right answer, hear what Les Binet has to say.
Les Binet is the Head of Effectiveness at Adam & Eve DDB. He is co-author of The Long & Short of It the most anticipated advertising book in the UK this year. He's the most awarded IPA effectiveness winner in the history of the competition. He is the guru of effectiveness, full of wisdom, insight and answers!
- What advertising strategies work best for brands?
- How best to balance strategies that maximise short term sales vs long term profit?
- How do you measure advertising effectiveness in terms of hard business effects?
Les' definitive research examines the business effects of 1,000 advertising campaigns across 700 brands in 83 categories.
His findings provide evidence based recommendations for businesses on how best to approach investment for advertising.
This is an opportunity to think seriously about how your advertising campaign can be effective and how you will tell the story for ADFX 2014.