Introduction

The IAPI ADFX Awards (also known as the Advertising Effectiveness awards) honour the most effective advertising campaigns that appeared in both the Irish and International markets and where the media ran between the 30th June, 2008 and 31st March, 2010. The IAPI Advertising Effectiveness Awards were launched by The Institute of Advertising Practitioners in Ireland (IAPI) in 1996, to acknowledge and reward the significant contribution its members' advertising campaigns make to business success in Ireland.

All queries related to AdFx please contact Aisling Conlon

Guest Speaker

Lord David Puttnam will be this year's guest speaker at the bi-annual IAPI ADFX Awards which will be held in Dublin's Shelbourne Hotel on October 14th.

Puttnam, who was knighted in 1995, is one the UK's most high profile entertainment figures having worked on a number of box office hits like Bugsy Malone, Midnight Express, Chariots of Fire, Local Hero, Memphis Belle, The Killing Fields and The Mission. He is also chairman of the London-based digital agency Profero.

Lord Puttnam started his career in Advertising at Collette, Dickenson Pearce & Partners (CDP) regarded as Britain's most glamorous and influential advertising agency, generally regarded as one of the finest advertising agencies in the world during the 1970s. Puttnam's role was as an account executive. "My equivalent of university was the five years [1962-1967] I spent working at an advertising agency called Collett Dickenson Pearce ... with good reason I believed I was working for the best agency in the world. Most of the work we were doing was both different and good; and we were winning awards and gaining recognition left, right and centre.